Do “The Hustle”…

27/11/2024 § Leave a comment

I keep seeing all these incredible side hustles that many TikTok users have started, and they scream that they earn hundreds of dollars per hour! Hundreds!!!! Per hour!!!!! If only those things panned out for reals, right? If only their pointers pointed to something worthwhile instead of me wasting time and racking up more views for them—which, spoiler alert, is how they make a good amount of the shekels.

And then it hit me: I have some stuff to sell. Stuff as in books!

Look out! Marketing schmutz below!

There’s my book of unsung lyrics. Some call it poetry, others call it poetry that repeats itself, and hardly ever do they call me to collaborate, but I call this collection of lyricals, the Mud Folio. The latest edition has some extra sediment: new wanna-be songs.*

Some others, of note, mind you, have notes of their own about these lyrics. Like who?

The incredible songstress ANN HAMPTON CALLAWAY for one: “Calling all composers, get barefoot and take a walk through Greenberg’s Mud Folio. You will find songs waiting for you along the way. Half-full glasses of a hundred-proof lyrics waiting to spill over with music.” 

And the late, great pianist of suavely cool jazz, RAMSEY LEWIS, for another: “Greenberg is the kind of lyricist that comes along once every umpteen years. His lyrics are fresh, unique, and speak to every human emotion.” 

And on the other end of the musical spectrum for most jazzoids, the powerhouse thwackerator of the drums for Gang of Four, HUGO BURNHAM: “As a drummer who only ever wrote one set of song lyrics that went on a record…I have no idea how David does this stuff without a guitar player to constantly argue with.” 

There are more blurbettes on Amazon and Barnes & Noble, and I think you can even buy the softcover (on the left above) and the hardcover (on the right) on Walmart.com, though not in the stores. 

As the ultra-brilliant sales copy urges one and all…We have pulled the lyrics together and jammed them into this book that we have lovingly designed for ultimate reader satisfaction. Here is the updated version of the folio with over 30 new lyricals! Get your copy today and start the rest of your music career on a straight path to hit-dom. Or at least jump-start Greenberg’s!

Don’t wait—definitely order yours today, as the printers take a day or two to process the orders. Or at least jump through the links below to read more of the fantabulous and copious marketing verbiage.

Amazon | Barnes & Noble | Walmart | Boston Globe Feature for the first edition in 2013

And in the esoterica department?

Two books about a dummy? A Dummy? Really Greenberg?

Aw, stop it with this PC stuff. Basket Eddy was a mannequin, so a real dummy. However, we did run him for Junior Class President (Grade 11 for all of you who never were processed through an American Educational system) because all the past Presidents were…okay… dummies. Hey, give the youngsters a break.

We won, though even with 10 of us as President, not much got accomplished, except for cleaning up after dances. We did run under the maxim that “20 hands were much better than two.” Which was probably the one campaign pledge that was true that year in New Canaan and most likely elsewhere.

We Eddys Zoom every other week, having restarted connections this way right before COVID. Along the way, I came up with a book by Eddy, Don’t Be A Dummy, which, of course, if you know me well, is a joke book. As the subtitle notes, Thoughts From An Empty Mind, it is a mostly blank book. Leave it on your coffee table and let your friends find it so they can say: “WTF is this?” Or if the kids are around, or you still live with your parents: “WTH???”

With my over-active and feverish neurons, and as you can see from the cover, I had the idea that Clifford Irving might have wanted the then world-famous Eddy and use him to get a sizable advance for his next book, which, of course, is this one. There’s even a brief history of Eddy after High School and his globe-trotting days with Clifford and friends. Again, the pages are mostly blank, though with great blurbs from other real and mostly famous Eddies. However, like the interview with Mr. Irving, totally fabricated.

“For my money, simply the best summer read of all time, ever.” EDDIE MONEY

“Again Mahoney? Do you always have to make your book jacket blurbs a feeble attempt at marketing yourself? This is Basket Eddy for godsake! Not your average dummy. Give him respect. Personally, Eddy’s book made this year the best year of my life.” EDDIE RABBITT

“I look upon dear Eddy as my most favorite and loyal disciple.” MARY BAKER EDDY

“Basket? He gave me the “twang.” It’s true. Hazelwood claims it, but it was Basket, I gave him his nickname, though I don’t think that’s a story I can tell without letting more than a few “f” bombs explode.” DUANE EDDY

“My first crush! Always brill, love!” EDDIE IZZARD

“Wish I didn’t know the fucker.” EDDIE MURPHY

And, since this is print-on-demand, no additional trees will be destroyed because of this blank book out there in the marketplace. That is until you order one. Use your imagination and fill it up with your own empty thoughts or attempts at appropriating Cy Twombly’s style as your personal side hustle. 

Amazon | Barnes &  Noble | Walmart |

And slightly a bit more practical?

While the above was first thought to be something the Eddys would love, one Eddy, whose nickname was and still is Duane (as they still call me Tape), said: “Tape, if you make lines in the book, I can use it.” 

“I just spent hours creating the thing, so I’m going to go back in and spend even more useless hours adding lines to it? Ugh, to the nth degree!” as I passive-aggressively hurled a stink-eye at my computer screen instead of telling Duane what I actually thought at the time.

Of course, a year later, another idea was percolating. Where was Basket Eddy before Jed brought him to the band rehearsals and concerts in Junior High School (7th and 8th grades)? Why, a member of Mao’s Gang of Four as enlisted by Jiang Qinq, of course. And Quotations From Vice Chairman Lán Àidí was hatched. Even cheaper than all the others! 

And with very usable lines. Don’t worry; Duane has his personal copy!

And this little nothing of a book, though costing just a bit more than nothing to purchase, is an extremely great way to start your Tape Dave collectibles this Holiday Season!

Here’s the postcard I created to hand out at our recent High School reunion, hoping to boost sales. I believe I have sold two so far. So it’s up to you to raise that total to the height of the Great Wall.

Amazon | Barnes & Noble | Google Books |

Future publications from the mighty and majestic [product] Books?

Watch this space. 

However, if you have a manuscript, a bunch of your Ted-X talks, salacious letters from an ex, or just ramblings on audio you’d like in book format, email me, or have your people email me.

For those who are too young and have no idea why I quoted “The Hustle” in my subject line. Here’s a clue from YouTube.

*You would think, after all these years with just a handful of lyricals being put into music, I would just give up and not expend the energy when I could be taking the time to look for more freelance work instead of creating more and more poetry with repeating stanzas. I guess there’s no stopping hope.

Do “The Hustle”… (Readers Digest Version

24/11/2024 § Leave a comment

I guess I keep trying to craft my writing to impress the editors of The New Yorker with my overinflated and slightly honest, though understandably involved, and supposedly not-ready-for-prime-time non-fiction, writings. Some—friends mostly—have noted they have the attention span of a butterfly, clocking in at under a minute per read session. Can I send them a skinnier, condensed version? How they know what a butterfly understands and how short their attention span can be is beyond me, or perhaps I have not smoked enough of the stuff formerly known as Mary Jane, the evil weed?

For those, I churned the full-on, full-fat text of the Do “The Hustle”… post into ChatGPT and asked OpenAi to make the blog post buttery smooth for those who don’t have the time to spend trying to decipher my humor and understand the sales messaging I subtly sprinkled in so as not to appear needy and wanting.

_______


We’ve all seen those TikTokers boasting side hustles that supposedly earn hundreds of dollars per hour. Most of the time, their hustle is you watching their videos. But it got me thinking—I already have something to sell: books!

Look out! Marketing schmutz below!

My book Mud Folio is a collection of unsung lyrics—poetry with a musical twist. It’s earned praise from notable figures like jazz singer Ann Hampton Callaway, pianist Ramsey Lewis, and Gang of Four drummer Hugo Burnham. The latest edition features 30 new lyricals, perfect for composers seeking inspiration or a new lyricist to collaborate with.

The blurbettes are on Amazon and Barnes & Noble, and I think you can even buy the softcover (on the left above) and the hardcover (on the right) on Walmart.com, though not in the stores. 

Buy yours today! (Jump through the links below to also read the fantabulous and copious marketing verbiage before ChatGPT homogenized it.)

Amazon | Barnes & Noble | Walmart | Boston Globe Feature for the first edition in 2013

And in the esoterica department?

Inspired by our high school campaign to elect a mannequin as class president, Don’t Be A Dummy is primarily blank pages with room for your own musings. This tongue-in-cheek coffee table book has “endorsements” from personalities like Eddie Murphy and Eddie Izzard.

Get your copy today!

(Again, those obviously fictional blurbettes can be found through the first two links below. Walmart has very little marketing schmutz online. This is perhaps just one reason books don’t sell well there unless they are best-sellers, cozy murder mysteries, by a Kardashian, or religiously themed.)

Amazon | Barnes &  Noble | Walmart |

And slightly a bit more practical?

A humorous nod to Mao’s Little Red Book, this lined notebook is perfect for notes, doodles, or starting your own revolution. A favorite among my old classmates! (How ChatGPT hallucinated that I have no idea. As the text below was shoved into the machine and I clearly state how many I have sold to date.)

Here’s the postcard I created to hand out at our recent High School reunion, hoping to boost sales. I believe I have sold two so far. So it’s up to you to raise that total to the height of the Great Wall.

Amazon | Barnes & Noble | Google Books |

More to come?

Got a manuscript or some wild ideas? Let’s make it a book. Contact me and watch this space for future releases.

And for the uninitiated, the title? The Hustle is a nod to the iconic disco hit. Here’s a clue from YouTube.

_____

(And ChatGPT praised itself on its work, with the addition of an exclamation point to drive home its fine ability to churn and skim the full-fat text: “How’s that? Short, focused, and still keeps your humor intact!”)

Mud Has Been Flung

14/01/2013 § 4 Comments

When the mad dash ended, publishing the Mud Folio after all, I wanted to feel exhilarated, complete, full of a high of some sort instead of an exhaustion compounded by a nagging feeling something is wrong, unmade, or maybe incomplete. Could there be a tiny bit left out? A wrong word in a bad place? A better picture to be used? Often, I go searching for the problem, soul searching the piece and myself; what have I done, could it be better, proof-reading, and tweaking. Usually a fool’s errand, as whatever problem I am looking for probably never existed. At least I should know by now how to finalize one of my own projects and fling it out there as soon it is finished. With a deadline looming and the possibility of a check in the mail, I can bear down on the project and “get ‘r done.” My own stuff, where I can diddle and review and it’s for free, coming to the end, finding where the finish is and stepping over that line, that turns out to be tough.

A few nights ago, I flung the Mud Folio files across the line and here it is, finally published. The 190 pages, comprises a compilation of my, mostly unsung, lyrics. Not complete mind you, full of the lyricals up to a point. Since, month by month, I am adding piecework to the unsung lyrical market, there are now quite a few doggedly recalcitrant lyricals to find their way into the second book of Mud. Seeing how long this one first one took, if I were you, I wouldn’t wait up nights for Mud Folio Dos to hit the book stands. I started compiling the first bugger back in New York during my former life in the film business, sometime in the mid to late ’80s.

MudBookWebBlog

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Mud Folio, Almost Here

19/10/2011 § 2 Comments

It’s been a hard slog to get this sucker, THE MUD FOLIO, published in book form. A real book, with spines, a cover, cut to size, even an ISBN number and a UPC code, not the PDF download that’s up there now.

Why? Well, while I figured out a nice looking layout for an 8.5 x 11 page print-out LULU prints their trade paperbacks at 6 by 9 inch, a bit of a different ratio. If I wasn’t so anal, I’d just change the page dimension in InDesign and be done with it. But, I had to tinker, then the tinkering didn’t look right. Then life got in the way, and now, just about THREE FREAKING YEARS later, I am ALMOST done. Not yet, but almost.

We’ve had a few hiccups along the way as well. I added them on a timely basis — updates as they happened rushed to print, “copy, boy!” — to The Mud Folio page on Facebook, which I know you’ll “like” ASAP so you can get all the up-to-the-minute info on publication dates, and news and reviews, and future attempts at humor. (I sure hope we get us some reviews. I sure hope you can get the humor.)

Now, all in one place, here’s what’s happened to us to throw us off course, delay publication, fray nerves, and otherwise make us ready for those many Fridays when just one beer would not do. Though not first in the long list of detours, that Okie Poetry Slam was perhaps the hairiest of all.

BOOK BURNING

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