Do “The Hustle”…

27/11/2024 § Leave a comment

I keep seeing all these incredible side hustles that many TikTok users have started, and they scream that they earn hundreds of dollars per hour! Hundreds!!!! Per hour!!!!! If only those things panned out for reals, right? If only their pointers pointed to something worthwhile instead of me wasting time and racking up more views for them—which, spoiler alert, is how they make a good amount of the shekels.

And then it hit me: I have some stuff to sell. Stuff as in books!

Look out! Marketing schmutz below!

There’s my book of unsung lyrics. Some call it poetry, others call it poetry that repeats itself, and hardly ever do they call me to collaborate, but I call this collection of lyricals, the Mud Folio. The latest edition has some extra sediment: new wanna-be songs.*

Some others, of note, mind you, have notes of their own about these lyrics. Like who?

The incredible songstress ANN HAMPTON CALLAWAY for one: “Calling all composers, get barefoot and take a walk through Greenberg’s Mud Folio. You will find songs waiting for you along the way. Half-full glasses of a hundred-proof lyrics waiting to spill over with music.” 

And the late, great pianist of suavely cool jazz, RAMSEY LEWIS, for another: “Greenberg is the kind of lyricist that comes along once every umpteen years. His lyrics are fresh, unique, and speak to every human emotion.” 

And on the other end of the musical spectrum for most jazzoids, the powerhouse thwackerator of the drums for Gang of Four, HUGO BURNHAM: “As a drummer who only ever wrote one set of song lyrics that went on a record…I have no idea how David does this stuff without a guitar player to constantly argue with.” 

There are more blurbettes on Amazon and Barnes & Noble, and I think you can even buy the softcover (on the left above) and the hardcover (on the right) on Walmart.com, though not in the stores. 

As the ultra-brilliant sales copy urges one and all…We have pulled the lyrics together and jammed them into this book that we have lovingly designed for ultimate reader satisfaction. Here is the updated version of the folio with over 30 new lyricals! Get your copy today and start the rest of your music career on a straight path to hit-dom. Or at least jump-start Greenberg’s!

Don’t wait—definitely order yours today, as the printers take a day or two to process the orders. Or at least jump through the links below to read more of the fantabulous and copious marketing verbiage.

Amazon | Barnes & Noble | Walmart | Boston Globe Feature for the first edition in 2013

And in the esoterica department?

Two books about a dummy? A Dummy? Really Greenberg?

Aw, stop it with this PC stuff. Basket Eddy was a mannequin, so a real dummy. However, we did run him for Junior Class President (Grade 11 for all of you who never were processed through an American Educational system) because all the past Presidents were…okay… dummies. Hey, give the youngsters a break.

We won, though even with 10 of us as President, not much got accomplished, except for cleaning up after dances. We did run under the maxim that “20 hands were much better than two.” Which was probably the one campaign pledge that was true that year in New Canaan and most likely elsewhere.

We Eddys Zoom every other week, having restarted connections this way right before COVID. Along the way, I came up with a book by Eddy, Don’t Be A Dummy, which, of course, if you know me well, is a joke book. As the subtitle notes, Thoughts From An Empty Mind, it is a mostly blank book. Leave it on your coffee table and let your friends find it so they can say: “WTF is this?” Or if the kids are around, or you still live with your parents: “WTH???”

With my over-active and feverish neurons, and as you can see from the cover, I had the idea that Clifford Irving might have wanted the then world-famous Eddy and use him to get a sizable advance for his next book, which, of course, is this one. There’s even a brief history of Eddy after High School and his globe-trotting days with Clifford and friends. Again, the pages are mostly blank, though with great blurbs from other real and mostly famous Eddies. However, like the interview with Mr. Irving, totally fabricated.

“For my money, simply the best summer read of all time, ever.” EDDIE MONEY

“Again Mahoney? Do you always have to make your book jacket blurbs a feeble attempt at marketing yourself? This is Basket Eddy for godsake! Not your average dummy. Give him respect. Personally, Eddy’s book made this year the best year of my life.” EDDIE RABBITT

“I look upon dear Eddy as my most favorite and loyal disciple.” MARY BAKER EDDY

“Basket? He gave me the “twang.” It’s true. Hazelwood claims it, but it was Basket, I gave him his nickname, though I don’t think that’s a story I can tell without letting more than a few “f” bombs explode.” DUANE EDDY

“My first crush! Always brill, love!” EDDIE IZZARD

“Wish I didn’t know the fucker.” EDDIE MURPHY

And, since this is print-on-demand, no additional trees will be destroyed because of this blank book out there in the marketplace. That is until you order one. Use your imagination and fill it up with your own empty thoughts or attempts at appropriating Cy Twombly’s style as your personal side hustle. 

Amazon | Barnes &  Noble | Walmart |

And slightly a bit more practical?

While the above was first thought to be something the Eddys would love, one Eddy, whose nickname was and still is Duane (as they still call me Tape), said: “Tape, if you make lines in the book, I can use it.” 

“I just spent hours creating the thing, so I’m going to go back in and spend even more useless hours adding lines to it? Ugh, to the nth degree!” as I passive-aggressively hurled a stink-eye at my computer screen instead of telling Duane what I actually thought at the time.

Of course, a year later, another idea was percolating. Where was Basket Eddy before Jed brought him to the band rehearsals and concerts in Junior High School (7th and 8th grades)? Why, a member of Mao’s Gang of Four as enlisted by Jiang Qinq, of course. And Quotations From Vice Chairman Lán Àidí was hatched. Even cheaper than all the others! 

And with very usable lines. Don’t worry; Duane has his personal copy!

And this little nothing of a book, though costing just a bit more than nothing to purchase, is an extremely great way to start your Tape Dave collectibles this Holiday Season!

Here’s the postcard I created to hand out at our recent High School reunion, hoping to boost sales. I believe I have sold two so far. So it’s up to you to raise that total to the height of the Great Wall.

Amazon | Barnes & Noble | Google Books |

Future publications from the mighty and majestic [product] Books?

Watch this space. 

However, if you have a manuscript, a bunch of your Ted-X talks, salacious letters from an ex, or just ramblings on audio you’d like in book format, email me, or have your people email me.

For those who are too young and have no idea why I quoted “The Hustle” in my subject line. Here’s a clue from YouTube.

*You would think, after all these years with just a handful of lyricals being put into music, I would just give up and not expend the energy when I could be taking the time to look for more freelance work instead of creating more and more poetry with repeating stanzas. I guess there’s no stopping hope.

Do “The Hustle”… (Readers Digest Version

24/11/2024 § Leave a comment

I guess I keep trying to craft my writing to impress the editors of The New Yorker with my overinflated and slightly honest, though understandably involved, and supposedly not-ready-for-prime-time non-fiction, writings. Some—friends mostly—have noted they have the attention span of a butterfly, clocking in at under a minute per read session. Can I send them a skinnier, condensed version? How they know what a butterfly understands and how short their attention span can be is beyond me, or perhaps I have not smoked enough of the stuff formerly known as Mary Jane, the evil weed?

For those, I churned the full-on, full-fat text of the Do “The Hustle”… post into ChatGPT and asked OpenAi to make the blog post buttery smooth for those who don’t have the time to spend trying to decipher my humor and understand the sales messaging I subtly sprinkled in so as not to appear needy and wanting.

_______


We’ve all seen those TikTokers boasting side hustles that supposedly earn hundreds of dollars per hour. Most of the time, their hustle is you watching their videos. But it got me thinking—I already have something to sell: books!

Look out! Marketing schmutz below!

My book Mud Folio is a collection of unsung lyrics—poetry with a musical twist. It’s earned praise from notable figures like jazz singer Ann Hampton Callaway, pianist Ramsey Lewis, and Gang of Four drummer Hugo Burnham. The latest edition features 30 new lyricals, perfect for composers seeking inspiration or a new lyricist to collaborate with.

The blurbettes are on Amazon and Barnes & Noble, and I think you can even buy the softcover (on the left above) and the hardcover (on the right) on Walmart.com, though not in the stores. 

Buy yours today! (Jump through the links below to also read the fantabulous and copious marketing verbiage before ChatGPT homogenized it.)

Amazon | Barnes & Noble | Walmart | Boston Globe Feature for the first edition in 2013

And in the esoterica department?

Inspired by our high school campaign to elect a mannequin as class president, Don’t Be A Dummy is primarily blank pages with room for your own musings. This tongue-in-cheek coffee table book has “endorsements” from personalities like Eddie Murphy and Eddie Izzard.

Get your copy today!

(Again, those obviously fictional blurbettes can be found through the first two links below. Walmart has very little marketing schmutz online. This is perhaps just one reason books don’t sell well there unless they are best-sellers, cozy murder mysteries, by a Kardashian, or religiously themed.)

Amazon | Barnes &  Noble | Walmart |

And slightly a bit more practical?

A humorous nod to Mao’s Little Red Book, this lined notebook is perfect for notes, doodles, or starting your own revolution. A favorite among my old classmates! (How ChatGPT hallucinated that I have no idea. As the text below was shoved into the machine and I clearly state how many I have sold to date.)

Here’s the postcard I created to hand out at our recent High School reunion, hoping to boost sales. I believe I have sold two so far. So it’s up to you to raise that total to the height of the Great Wall.

Amazon | Barnes & Noble | Google Books |

More to come?

Got a manuscript or some wild ideas? Let’s make it a book. Contact me and watch this space for future releases.

And for the uninitiated, the title? The Hustle is a nod to the iconic disco hit. Here’s a clue from YouTube.

_____

(And ChatGPT praised itself on its work, with the addition of an exclamation point to drive home its fine ability to churn and skim the full-fat text: “How’s that? Short, focused, and still keeps your humor intact!”)

3 Mantras For Bev & Syd

20/10/2015 § 3 Comments

This past Sunday we had a celebration of life for our folks, Bev & Syd. When our Dad passed, Mom wanted to celebrate his extraordinary life and not mourn his death. So that is what we did a few years back. And she produced an affair with readings, and music, and food. After this excruitiating winter, and then a crazed summer, my brother, Phil, and I finally got around to booking Waveny Estate, the property that one of the muckety-mucks who started Texaco sold to New Canaan for a pittance in 1997. Yes, New Canaan is that kind of town, rich, and bucolic, and sedate. And then Syd Greenberg came to town. But, that’s later. For our celebration had BBQ catered in, Phil printed out hundreds of pictures from Bev and Syd’s excellent adventure; living through Brooklyn and New Canaan and that war to end all wars, WWII and through the lives of so many friends and he put together a video from home movies, slides, and this cool film he created for Syd’s 90th birthday. Since Phil lives a bit closer to New Canaan, he did most of the heavy lifting. All I had to do was write, and give, a speech. The writing part usually comes naturally, the speechifying not so. And this one? Most everyone’s folks are amazing in some way, but, and this is not bragging, my folks were phenomenal—though it did take me a long time to realize that. Just read this little bit about my Mom and this one about my Dad and you’ll get a better picture of what I was up against to get them down into a speech. As well, since this would be after the drinks and the food, I also had to be succinct and pithy. Terse is not in my toolkit, that’s for sure. And then still have some of their soul and joy seep in between the lines? A big task. Here is my take on Bev & Syd:

bev syd at 1955 floodbw

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Why I WANTED To Own And Operate A Small Seaside Cinema

03/08/2015 § 1 Comment

A few months ago, Cape Ann Cinema & Stage, was up for grabs. All you had to do was cram down into 250 words all your wishes and desires and dreams and hopes of owning your very own cinema and performance space. Anyone who knows me understands how hard that would have been and it was. I think the first draft was over 500 words and that was cutting out a ton, or maybe two tons, of verbiage. One of the stipulations was to “be creative.” Yah, cut that meat to the bone. Bone isn’t going to be real creative unless you find a way to scrimshaw on it. Precise incisions ensued and I excised more, as much as I could while still making some sense. With more rewriting and then some.

WinThisCinema

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Mom 1923-2015

25/03/2015 § 1 Comment

As soon as you found out Beverly was gone, I know the first thing many in this room thought: I didn’t see her enough. Or maybe, I didn’t talk to her enough. Didn’t stop by for a chat. I should have taken the time…should have this, should have that.

photo 1

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Talking To Strangers

23/02/2015 § Leave a comment

As a kid, I had always wanted to sell enough stuff to absolute strangers in order to get those amazing prizes as advertised lavishly in comic books. You know, sell an inordinate amount of Peony seeds, or magazine subscriptions, or wrapping paper, and obtain a shiny new Schwinn Stingray Bike with a banana seat. Unfortunately for both the seed company and my parents, I couldn’t walk up to strangers and sell them junk they didn’t need, even when I was desperate to have that very thing that would make me cooler than my younger brother. I had the dream but not the wherewithal, so I needed my folks to spend real money in order to get the bike.

23w

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The Marketing Dance: Doing The Jerk part Two

15/08/2014 § 1 Comment

In The Marketing Dance: Doing The Jerk, our last bloggette, I dissected the wrong way to get anyone to be interested about you and your stuff on social networks; where you act like those cheap commercials on Late Night TeeVee with the announcer yelling at you: “Wait, WAIT, there’s more…”

dannydevitoinmatildaphoto

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The Marketing Dance: Doing The Jerk

22/07/2014 § 2 Comments

Selling me crap in an email is justified, because I can label you junk and, hopefully depending on the reliability of my MacMail, never see you again. On TeeVee that’s a little different as I revel in a good advertisement, having been in that world for a bit back in the ’80s where I was even tapped to look at, and judge, animated commercials for the Clios. But sell me stuff on Facebook and LinkedIn, man, that’s like tossing a leaflet at my front door and having it end up on my lawn. I then have to go outside, take it off the lawn and walk to the back to throw it out. While I do need the exercise, is that anyway to get me to buy your stuff? By pissing me off? I don’t think you’ll find that method in any Dale Carnegie course.

DonJulianandTheLarks

So, why does anyone think they should advertise to me in social media? I’m not talking the soft-sell, like what I do (marketing, information, as opposed to lobbing a sales pitch over the bunker. “In-bound” marketing as coined by HubSpot, that “content marketing” thing.) Yes, there’s a potential world of goobers online who may possibly want to buy your–insert your “Hilary in 2016” and/or “Not Hilary in 2016” tstochke or some other equally appealing item–here. Or even how could you think someone would hire you with your plea to be considered hitting them at point-blank range? Especially if you inbox said someone, like me, who you have started to pester about a job without even asking if TKA has any jobs open! And, if we do, check the website.

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Here We Go Again

22/01/2014 § Leave a comment

To the cloud, again and again. When I first wrote this for MusicThinkTank, way back in 2011, Google was working on a hush-hush (though everyone seemed to know about it) service to shunt all your music up to a locker in the cloud. Since then, Apple has also pushed their iTunes up into the Cloud. The premise is you can play your music everywhere and anywhere on just about any device that the gods of I.T. can wrestle into submission.  Maybe.

Maybe not. You may not even own what you thought you bought. I knew the guys in Business Affairs at the labels wouldn’t let these kinds of services fly without some kind of hindrances, the weight of which could cause them to plummet to earth and die a slow but sure death. And here it is, a start of something sinister: be advised if you use the Apple service, iTunes Match, not all your iTunes tracks will stay as your iTunes tracks. Yes, those tracks you have purchased through Apple may disappear and you can’t get them back. “What?” you may be pondering, though with maybe an expletive sneaking in there. « Read the rest of this entry »

Mud Has Been Flung

14/01/2013 § 4 Comments

When the mad dash ended, publishing the Mud Folio after all, I wanted to feel exhilarated, complete, full of a high of some sort instead of an exhaustion compounded by a nagging feeling something is wrong, unmade, or maybe incomplete. Could there be a tiny bit left out? A wrong word in a bad place? A better picture to be used? Often, I go searching for the problem, soul searching the piece and myself; what have I done, could it be better, proof-reading, and tweaking. Usually a fool’s errand, as whatever problem I am looking for probably never existed. At least I should know by now how to finalize one of my own projects and fling it out there as soon it is finished. With a deadline looming and the possibility of a check in the mail, I can bear down on the project and “get ‘r done.” My own stuff, where I can diddle and review and it’s for free, coming to the end, finding where the finish is and stepping over that line, that turns out to be tough.

A few nights ago, I flung the Mud Folio files across the line and here it is, finally published. The 190 pages, comprises a compilation of my, mostly unsung, lyrics. Not complete mind you, full of the lyricals up to a point. Since, month by month, I am adding piecework to the unsung lyrical market, there are now quite a few doggedly recalcitrant lyricals to find their way into the second book of Mud. Seeing how long this one first one took, if I were you, I wouldn’t wait up nights for Mud Folio Dos to hit the book stands. I started compiling the first bugger back in New York during my former life in the film business, sometime in the mid to late ’80s.

MudBookWebBlog

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